Marketing Funnel Dashboard

Leads → MQLs → SQLs → Wins, by channel, fetched live from HubSpot on selection

Week definition: Sunday–Saturday, Asia/Amman (UTC+3)

Week:

From To

Trend — last 10 weeks

Cohort view: fixes the create date to the selected week, then shows how many of those leads are — as of right now — members of your MQLs / SQLs / Clients segments. Populations come from your own HubSpot segments (lists 2186–2192), independent of the Weekly Snapshot tab's deal-based definition, so the two views can disagree by design. Very recent weeks will show low downstream numbers simply because not enough time has passed for leads to move through the funnel yet.

Trend — last 10 weeks

Paid search definition is a list-1876 ("Paid Digital Marketing Leads") override at every stage: Leads/MQLs check the contact's own list membership. SQLs/Wins check the deal's single associated contact where the deal has exactly one (ambiguous multi-contact deals keep the deal's own Latest Traffic Source). SQLs/Wins are also restricted to deals created by Sandra Elkhatieb — Jamal Sabbah's user ID couldn't be resolved (deactivated account), so his deals are not yet included.

Each week's numbers are fetched live from HubSpot the moment you select it, via a small Google Apps Script backend that holds the HubSpot token — nothing runs pre-computed except a short in-page cache so re-selecting a week you already loaded is instant.